Walk into any Christian bookstore and it's hard to miss the wide assortment of Bible translation options. This is in part because it is impossible to translate one language from a different time and culture into something that reads exactly same way today, in a totally different time and culture. But given the importance of the message of the Bible, this does not mean we should not try. Many have tried and many have had different ideas and theories about translation. And again, we are seeing another attempt--this time, a revision or update of a previous attempt.
I'm not yet sure want to make of the NIV 2011, but I thought I'd share this advertisement from the chair of the NIV 2011 translation committee, Dr. Douglas Moo.